How is COMA402 related to you as a media practitioner?
1-Develop a basic understanding of a variety of mass communication theories, research techniques and findings and how they help improve our understanding of the communication process and enable us to predict and control the outcomes of mass communication efforts.
2-Critically analyze media content and understand the factors that affect the communication process as well as the effects of its outcome on individuals and society.
3-Appreciate the effects of your future work as a media practitioner and understand how communication theory is related to media professional practice.
4-Develop an ability to generate complex and meaningful ideas for media projects that reflect the pragmatic value and applicability of communication theories.