Monday, March 19, 2007
Study Questions
Lesson 1/w3:
What are the goals of communication theory?
Lesson 2/w4:
What is perception and why does it concern communicators?
Lessons 3-4/w5-6:
What are the characteristics of language?
Lesson 5/w7:
What is propaganda and when do communicators/spin doctors use it?
Lesson 6/w8:
Explain one of the seven propaganda devices we discussed in class today, support your analysis with examples and evaluate the effectiveness of the device in relation to the examples given.
Lesson 7/w9:
One-sided and two-sided messages, fear appeal and the inoculation theory are techniques used by communicators to change people's attitudes towards ideas, issues, products or even other people.
In your own words, write a review of one of the techniques mentioned above. Support your review with examples from history or contemporary life.
Lesson 8/w10:
What is meant by the knowledge gap hypothesis?
Lesson 9/w11:
Discuss the effects of the new communication technology on levels of information held by the public in the Arab region.
Lesson 10/w12:
-McLuhan’s Media Determinism: What is meant by ‘the medium is the message?
-Media Hegemony: How is the relationship between the media in a society and its elite?
Lesson 11/w13:
-Next class, we will look at Siebert’s attempt to classify the relationship between mass media and the political authority through his four theories of the press. Is the political authority always the source of control? If not, what are the other key players?
What are the goals of communication theory?
Lesson 2/w4:
What is perception and why does it concern communicators?
Lessons 3-4/w5-6:
What are the characteristics of language?
Lesson 5/w7:
What is propaganda and when do communicators/spin doctors use it?
Lesson 6/w8:
Explain one of the seven propaganda devices we discussed in class today, support your analysis with examples and evaluate the effectiveness of the device in relation to the examples given.
Lesson 7/w9:
One-sided and two-sided messages, fear appeal and the inoculation theory are techniques used by communicators to change people's attitudes towards ideas, issues, products or even other people.
In your own words, write a review of one of the techniques mentioned above. Support your review with examples from history or contemporary life.
Lesson 8/w10:
What is meant by the knowledge gap hypothesis?
Lesson 9/w11:
Discuss the effects of the new communication technology on levels of information held by the public in the Arab region.
Lesson 10/w12:
-McLuhan’s Media Determinism: What is meant by ‘the medium is the message?
-Media Hegemony: How is the relationship between the media in a society and its elite?
Lesson 11/w13:
-Next class, we will look at Siebert’s attempt to classify the relationship between mass media and the political authority through his four theories of the press. Is the political authority always the source of control? If not, what are the other key players?
Sunday, March 11, 2007
Propaganda: study question
Source: www.calvin.edu/academic/cas/gpa/
Explain one of the seven propaganda devices we discussed in class, support your analysis with examples and evaluate the effectiveness of the device in relation to the examples given.